Picasso 660LMS, the sartorial supercar, parades at Milan Fashion Week
Wednesday, 27 September 2023
Picasso Automotive has anticipated Milan Fashion Week, and on 19 September presented the prototype of its supercar, the 660 LMS, at the Officina Milano. The Officina, just a few steps from the Navigli and Porta Ticinese, is a place with a history, evoking the Milan of the 1950s, the world of motorbikes and vintage cars.
Why precisely during Fashion Week? Because it is a sartorial supercar, in line with the latest trend of hyper-luxury, characterised by an iconic design but adaptable and customisable at the customer's request. From “prêt à porter” to “prêt à courir”.
Two international artists also flocked to celebrate Picasso Automotive and the founder Stefano Picasso: Giuliano Grittini, who created one of his memorable works of cracker art for the occasion, and Enrico Dicò, the fire artist who transformed a Pirelli tire (Picasso Automotive's technical partner) with color and his combusted plastic.
The evening was a great success, with many people attending and admiring the 660 LMS, while Stefano Picasso passionately spent time describing features and secrets of the supercar's design.
Why precisely during Fashion Week? Because it is a sartorial supercar, in line with the latest trend of hyper-luxury, characterised by an iconic design but adaptable and customisable at the customer's request. From “prêt à porter” to “prêt à courir”.
Two international artists also flocked to celebrate Picasso Automotive and the founder Stefano Picasso: Giuliano Grittini, who created one of his memorable works of cracker art for the occasion, and Enrico Dicò, the fire artist who transformed a Pirelli tire (Picasso Automotive's technical partner) with color and his combusted plastic.
The evening was a great success, with many people attending and admiring the 660 LMS, while Stefano Picasso passionately spent time describing features and secrets of the supercar's design.
